In the era of Digitalization & ability to cope with the current COVID-19 crisis, Insurance companies are using mobile apps as an additional channel for interaction with their policyholders to meet their needs & building a competitive advantage. This is because customer experience and consumer interaction have become critical competitive differentiators for Insurers. With seamless integration between mobile apps (IOS & Android) and insurers customer relationship management and core Insurance application systems, it can be effectively deployed to address selling of Insurances on mobile (such as Motor Retail, Travel, Domestic Helper, Medical Malpractice & Home/Shop Insurance etc) and it also addresses customer queries (related to Policy Renewals / downloading Ecard /Certificates/Policy Wordings/ Network details/ preapproval& claim submission/Complaints  / Feedback/ Endorsements / Payments / Uploading the documents / Push Notifications) and bring down the traditional marketing & Contact Centre cost effectively.